About Us

About Big Pond Podcasts

A Modern Podcast Agency

At Big Pond Podcasts (BPP), we see podcast advertising as a key way to boost your brand’s visibility. Unlike others, we focus on the full marketing cycle to maximize your ad potential.

Joining BPP means becoming part of our Pod family. We stand out through our commitment to data-driven tracking and clear, actionable insights that deliver real results.

We’re passionate about the untapped potential of our diverse podcast ads, from host-read to programmatic ads. These ads are designed to integrate seamlessly into your show, engaging your listeners and effectively promoting your message. Whether you’re looking to grow your podcast or launch a successful ad campaign, our trusted methods ensure success.

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Our Values

What We Stand For

The values at Big Pond Podcasts are the cornerstone of our approach. They reflect our dedication to fostering a supportive and innovative environment where podcasters can thrive.

Be Innovative

Innovation fuels us at Big Pond Podcasts. We're dedicated to exploring new frontiers in podcasting, blending cutting edge technology with creative storytelling.

Our Drive for innovation ensures a unique and evolving experience for the audiences we transmit to and a dynamic platform for our creators and advertising partners.

Proliferate Diversity

As a Minority owned business, Big Pond Podcasts values diversity as essential for creating the best business solutions. By embracing varied perspectives and amplifying diverse voices, we craft exceptional storytelling.

This commitment enriches our team, our podcasters, and fosters inclusivity, enhancing the podcast experience.

Entrepreneurial Persistence

Built on entrepreneurial spirit, Big Pond Podcasts thrives on initiative and passion.

We encourage our team and talent to embrace challenges, innovate, and maintain an iterative mindset, driving growth and shaping the future of podcasting.

Ready to Jump into the Big Pond of Podcasting?

Our Team

Executive Team

Our leadership team blends expertise with innovation, driving our commitment to diverse, quality podcasting.

Tariq Basraoui

CEO

Tariq O’Keefe Basraoui, Co-Founder of Big Pond Podcasts, is a seasoned digital marketer and community builder with a track record of success at platforms like TikTok and Zencastr. Known for launching Zencastr’s Creator Network to over 15,000 members in 18 months, his expertise lies in growing user bases and enhancing brand engagement.

His strategic approach to growth and community engagement has established him as a leader in creating some of the fastest-growing media networks in podcasting.

Jaco Lau

COO

Jaco Lau has a rich background in Big Data, having spearheaded significant data projects at WeWork and Artefact. Additionally, he has extensive experience in media strategy, previously serving as the paid media lead for global giants such as Samsung Global HQ and L’Oréal US.

His comprehensive expertise in data-driven initiatives and media planning underscores his profound impact in the field.

His strategic approach to growth and community engagement has established him as a leader in creating some of the fastest-growing media networks in podcasting.