How to Price Your Podcast Ad Slots (With Real Examples)
Pricing your podcast ad slots correctly can be the difference between modest side income and sustainable revenue. Whether you’re just starting to monetize or looking to boost your earnings, having a clear pricing strategy is crucial. Let’s dive into how you can price your ad slots smartly — and see real-world examples from successful podcasters.
Understand Your Value
Your show’s value depends on more than just download numbers. Advertisers care about:
- Audience demographics (age, location, income)
- Engagement rates (reviews, shares, social activity)
- Podcast niche and relevance to their brand
Before setting your rates, define these metrics clearly. It strengthens your negotiation power.
Common Pricing Models
Most podcast ads are priced using the CPM model (Cost Per Mille) — meaning cost per 1,000 downloads. Average CPM rates for 2025 are:
- Pre-roll (beginning of the show): $18–$25 CPM
- Mid-roll (middle of the show): $25–$40 CPM
- Post-roll (end of the show): $10–$18 CPM
For example, if your episodes average 5,000 downloads and you charge a $25 CPM mid-roll ad:
$25 x 5 = $125 per episode per advertiser.
Curious about networks that can help you monetize better? Check out our guide on the top podcast ad networks to maximize your income.
Alternative Pricing Strategies
Some podcasters move away from strict CPM pricing and instead:
- Offer package deals (e.g., 5 episodes for $600)
- Charge based on audience loyalty rather than size
- Include bonus perks like email mentions or social media promotions
Brands often pay a premium for shows with a highly targeted audience, even if downloads are smaller. According to Podcast Advertising Bureau, engaged listeners drive better ROI for advertisers.
Final Thoughts
Pricing podcast ads is part science, part art. Track your numbers, adjust your rates over time, and always communicate the value you deliver. As your audience grows, so does your pricing power — and your potential to turn podcasting into a serious business.