The Latest in Podcasting

Calculate baseline earnings from $25 mid-roll spots to $3 programmatic ads before picking a network.

Prioritize human podcast hosts over automated AI feeds for brand trust, learn platform compliance rules, and screen audio inventory effectively.

Compare 4 high-converting podcast niches for DTC brands, with CPM benchmarks and audience metrics that cut CAC.

Walled gardens isolate listener data, causing identical video podcast ads to reach users twice across YouTube and Spotify.

In guest swapping vs promo swapping, trading promos with five shows in one month scales total reach without interview scheduling conflicts.

A podcast test needs 1,000 to 10,000 impressions to yield statistically meaningful data, depending on your test’s goal and confidence level.