YouTube Integration: 400MM Hours of Podcast Content Await
October 8, 2026
YouTube is now key to podcast ad buys, offering robust retargeting that audio-only campaigns often lack, plus 400MM monthly hours.
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Why YouTube Pre-Roll Costs Less than Podcast Ads
October 7, 2026
Podcast ad CPMs are $15-$30; YouTube pre-roll is $0.01-$0.05 CPV. Decide based on your campaign goals and audience.
How Much Do Podcast Networks Really Take?
October 6, 2026
Join a podcast network? Understand the factors influencing their 15-50% revenue share, from audience size to exclusivity clauses.
Podcast Ad Costs: Why Category CPMs Range from $18 to $75
October 5, 2026
Podcast CPMs average $18-$25 but vary wildly by category, with some reaching $75. Focus beyond broad benchmarks for real value.
Why Do Podcast Downloads Outnumber Listens so Greatly?
October 4, 2026
A podcast download tracks server-side delivery, while a listen tracks user-initiated playback; downloads follow IAB 60-second rules.
What Does a Podcast Feed Drop Strategy Deliver for You?
October 3, 2026
Effective podcast feed drops require careful planning: partner selection, episode choice, and legal agreements are key considerations.
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