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The Latest in Podcasting

Discover insights, tips, and the latest trends in the podcasting industry. Join our community of podcast enthusiasts and stay ahead of the curve with Big Pond Podcasts.

What Does IAB Podcast Measurement Certification Verify?

October 9, 2026

If your podcast host is IAB certified, advertisers get reliable data. This allows you to command higher CPMs for verified inventory.

YouTube Integration: 400MM Hours of Podcast Content Await

October 8, 2026

YouTube is now key to podcast ad buys, offering robust retargeting that audio-only campaigns often lack, plus 400MM monthly hours.

Why YouTube Pre-Roll Costs Less than Podcast Ads

October 7, 2026

Podcast ad CPMs are $15-$30; YouTube pre-roll is $0.01-$0.05 CPV. Decide based on your campaign goals and audience.

How Much Do Podcast Networks Really Take?

October 6, 2026

Join a podcast network? Understand the factors influencing their 15-50% revenue share, from audience size to exclusivity clauses.

Podcast Ad Costs: Why Category CPMs Range from $18 to $75

October 5, 2026

Podcast CPMs average $18-$25 but vary wildly by category, with some reaching $75. Focus beyond broad benchmarks for real value.

Why Do Podcast Downloads Outnumber Listens so Greatly?

October 4, 2026

A podcast download tracks server-side delivery, while a listen tracks user-initiated playback; downloads follow IAB 60-second rules.

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